Active management of your Google Business Profile (The Face of Your Business on the Internet), combined with up-to-date information, builds trust & credibility online. Throw in superb online communication and we take your well-run business profile and turn it into a call factory! Every industry is different, but if you serve a local audience then this is for you.
#1 Real address, get verified
Find your profile, verify it with a real address;
beware P.O. Boxes are generally not approved by Google.
#2 Accurate and matching NAP
Is your information accurate? One (1) consistent business name used across the internet, matching the name on your website. Same goes for address and phone number, accuracy is key to building credibility.
#3 Link to the website
Make sure you add your website link to your profile.
Thought I toss you an easy one, before we get into the nitty gritty.
#4 Branding
If you Google your business you see a photo in your Google Business Profile (right sidebar in the search results). Make sure the front photo for your business profile is inviting, on-brand, and a visual snapshot of your business.
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your Google Business Profile?
#5 Photos
Add photos, give customers a peek of
what it is like to visit your business.
#6 Great business bio
Alright, some like to read, and Google certainly likes when you have a write up for your business. Share a bit about your business, talk about services; and don’t be afraid to update it once a year.
#7 Add products and services
List your products and services, be detailed, it will help you rank.
#8 Ongoing activity: upload photos, post, and stay active.
Keep posting business updates through posts and photos. This could be your branded entry carpet, new team member, menu items, new or not, the office pet, a nice shot of the front door when the sun hits it just right…
#9 Communication: respond to messages
Make sure to get back to messages and questions quickly, Google tracks exactly how long, and will display how prompt you are publicly.
#10 Don’t ignore reviews!
Even the bad ones, respond to them, help the customer feel heard; and don’t try to win an argument over the internet. There are situations where false stories are allowed to be posted in reviews, those can be disputed through Google.
#11 Manage hours: Holiday hours, changing hours, and special events
Create trust in Google and your customers by keeping your hours accurate.
