A customer asks ChatGPT for the best HVAC company in Reno. Your business doesn’t come up. Not because you’re not good at what you do. Not because your Google ranking is bad. Not even because your website is ugly. You don’t come up because the AI has no idea you exist in any way it
AI Visibility & AI Readiness: Why Your Reno Business Might Already Be Invisible Read More »
What’s Actually Changing Google is folding Local Services Ads into the regular Google Ads platform, rebranding it as a “Performance Max” pay-per-lead campaign. The migration starts with a small batch of U.S. advertisers in August 2026 and rolls out through 2027. The mechanics: weekly budgets become daily budgets. Manual bidding goes away entirely. For businesses
Organic traffic is down 12%. Direct traffic jumped 18%. You didn’t launch a campaign. You didn’t go viral. Nothing about your marketing changed. So…what happened? Chances are, AI had something to do with it. AI is already sending traffic to many websites, even if your analytics aren’t making that obvious. Most business owners have no
Your Google Analytics Is Lying to You and AI Is the Reason Why Read More »
